Business Scenarios

  • Desire to have optimal Share of Wallet (SoW) in any given business area or category to support appropriate allocation of sales focus.


  • High operational costs in managing a diverse product portfolio with a weak understanding on Return of Space (RoS).


  • Poor understanding on white space areas, hindering launching a new variant or brand.


  • Current product portfolio not in-sync with customer preferences nor expectations from specific business areas or categories.

Assortment Planning

  • ACE RANGE highlights Brand Line Extension opportunities by identifying emerging consumer needs and macro trends.


  • ACE RANGE gives optimal range recommendations for your brands by optimizing Return of Space (RoS) and Share of Wallet (SoW)


  • ACE RANGE identifies white spaces to launch new products and also estimates acceptable performance indicators.

Business Impact

  • Business Scenario

    • 30% growth in Share of Wallet (SoW) in specific business areas.
    • 20% operational expense saving from optimal optimal range per brand.
    • 40% improvement in NPD success.