Business Scenarios

  • E-Commerce sales contribution is increasing at an exponential rate. However, with very little understanding of online customer behaviour taking advantage of this sales channel cannot be done efficiently.

 

  • Given the increase in customer activity online, competitors are also going to exploit this sales channel, improving their sales performance as well as online presence.

 

  • Without a strong understanding of customers online purchasing patterns, it will be difficult to implement an optimal purchasing path to ease their experience.

 

  • Online performance not optimized due to difficulty faced by the customer in locating and therefore purchasing from your brand online.

 

  • The implemented media mix may not be the optimal combination of online advertising channels therefore hindering conversion rates.

E-Shopper Optimization

  • AIM E-SHOPPER uses E-commerce Clickstream Data Design enabling customers to have the optimal E-Journey for your brands.

 

  • AIM E-SHOPPER can influence more customers to follow an optimal E-Journey. Leading to higher basket to purchase conversions for your brands.

 

  • AIM E-SHOPPER is able to optimize search results on E-Commerce websites to your brands advantage.

 

  • AIM E-SHOPPER is able to distribute the right assortments, price range and media mix for your brands – allowing for higher basket to purchase conversions.

Business Impact

  • 50% increase in E-commerce basket to purchase conversions.

 

  • 30% increase in planned purchases.

 

  • 30% improvement in exploratory purchases “assortment” driven baskets.