E-Commerce sales contribution is increasing at an exponential rate. However, with very little understanding of online customer behaviour taking advantage of this sales channel cannot be done efficiently.
Given the increase in customer activity online, competitors are also going to exploit this sales channel, improving their sales performance as well as online presence.
Without a strong understanding of customers online purchasing patterns, it will be difficult to implement an optimal purchasing path to ease their experience.
Online performance not optimized due to difficulty faced by the customer in locating and therefore purchasing from your brand online.
The implemented media mix may not be the optimal combination of online advertising channels therefore hindering conversion rates.
AIM E-SHOPPER uses E-commerce Clickstream Data Design enabling customers to have the optimal E-Journey for your brands.
AIM E-SHOPPER can influence more customers to follow an optimal E-Journey. Leading to higher basket to purchase conversions for your brands.
AIM E-SHOPPER is able to optimize search results on E-Commerce websites to your brands advantage.
AIM E-SHOPPER is able to distribute the right assortments, price range and media mix for your brands – allowing for higher basket to purchase conversions.
50% increase in E-commerce basket to purchase conversions.
30% increase in planned purchases.
30% improvement in exploratory purchases “assortment” driven baskets.