Uses internal sales data and previous marketing events to analyze the impact of each marketing activity on actual sales.

Combined with advanced AI techniques such as ANN can identify the impact of individual marketing activities.

Differentiates between seasonal demand versus demand influenced by marketing strategy.

Recommends the best marketing mix for a specific budget and recommend  optimal marketing budget per activity to meet sales targets.

Business Impact of AIM OPTIMAL


Increase in net profit by
optimizing marketing mix.


net profit increase by
optimizing marketing mix.


less used in set budget.This can be invested
to exploring new marketing channels.

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