Our Customer Engagement Platform has 3 simple steps:


Upload your data using our templates


Understand who your customers are and what they want


Activate your User & Cluster Action Plan to improve your sales


It’s never been so easy to upload your data!

We believe in giving our customers a warm welcome. This starts by simplifying the on-boarding process. We have templates on which your data can be uploaded onto a secure S3 AWS data bucket.

Don’t want to DIY…we can DIFY!!

Don’t want to DIY the upload process. No worries! We can Do It For You! Our Customer Success Manager will help you set up this process.

Connect with our Customer Success Manager

Some interesting stats on Upload


of clients believe onboarding on other CEP platforms is most cumbersome!


of clients prefer DIFY rather than DIY in Asia!

Source : Internal client survey


of clients need help with collating data on consumer transaction records!


Understand who your customers are.

Our segmentation goes beyond the basic RFM model by segmenting consumers based on demography, media habits, payment methods & the products they buy.  Our AI based segmentation captures behavioral trends rather than rely only on usage trends.

The overview of segments show you what products and to whom you need to prioritize your marketing efforts.

Identify customers who are likely to leave.

Our Churn combinations show you the top consumer segments who are at risk of churning from your Website/App. We also give details on who these customers are (demographic details), what is the potential loss of the selected segment and what products they usually buy.

You can save your plan to send relevant messages to win back these customers.

See how messages are scheduled

Offer value with irresistible cross-sell & upsell offers.

Selling to an existing customer is easier than selling to a new customer. We aim to increase the existing Customers Lifetime Value by offering personalized cross-sell & up-sell offers.

See our Upsell Cross-Sell message simulator

Improve conversion rates with enhanced re-targeting strategies.

Our funnels showcase for each segment the conversion of customers from opening the homepage to final purchase. The conversions can also be viewed by product, city, gender & age group.

You can save your plan to send relevant messages to re-target these customers whether they have abandoned shopping carts, or if they are inactive or churn customers.

See our re-targeting strategies across channels

Some interesting stats on Understand


is the sales improvement if all Partial Potential customers bought at the same level as Full Potential.


is the cost of getting a new customer than retaining an existing customer

Source : Internal client survey


of website visitors leave without converting.


View your Action Plans.

We have two outputs –

1. User Action Plan for own media (SMS, Whatsapp, Email, Web notification, In App/ Push Notification. )

2. Cluster Action Plan for paid media (Instagram, Facebook etc.)

We have easy to view and actionable Action Plans by the Top Consumer Segments, Top Products, Top Regions & Top AI plans. We also have plans that can fit your budget in our Low Cost & Medium Cost Plans. Want to have a plan based on your current Inventory – explore the Top Inventory Plans.

Use our simulation model to view the message you will send.

See how your messages will look like on selected channel of SMS, Whatsapp, Email, Web notification, In App/ Push Notification.

Use A/B Testing to find out what works best.

Compare 2 versions of a message across channels to determine which message moves the conversion needle the best and improves retention and churn rates.

Some interesting stats on Activate


Improvement in sales via own media when compared to paid media


Estimated sales increase within 3 months of implementing our Action Plans.

Source : Internal client survey


of customers feel that ‘1 size fits all’ push notifications are similar to spam.