Revolutionize Fashion with AiLook: AI Model Diversity

Background

In an era where diversity and inclusivity are increasingly paramount in the fashion industry, brands face the challenge of effectively representing a global audience while staying true to their local roots.

Traditional modeling approaches often fall short, limiting brands to a singular representation that fails to resonate with the rich tapestry of humanity. Some of the problems are:

• The challenge of having a single model representing only one race, nationality, and face, limiting its appeal in various markets.
• A fashion brand predominantly uses mannequins for product display due to cost considerations but recognizes the need to incorporate human models for a more engaging and relatable presentation.
• A fashion brand opts to use internal staff as models to reduce expenses but faces challenges in body types and diversity.

Solution

Discover AiSensum’s AiLook—a revolutionary tool empowering fashion brands to navigate complexities. With AiLook, brands transcend boundaries, seamlessly morphing between global and local identities, embracing diverse races, nationalities, and body types. AiLook reshapes fashion representation, ushering inclusivity and connectivity.

1. Use Case: Fashion Brand Seeking Global Expansion with Diverse Representation

• Background: A fashion brand with aspirations for global expansion recognizes the importance of diverse representation in its marketing strategy. However, it currently faces the challenge of having a single model representing only one race, nationality, and face, limiting its appeal in various markets.
• Solution: The brand adopts AiSensum’s AiLook tool, utilizing AI generative images to create variations in race, nationality, and facial features, allowing for a more diverse representation that resonates with global audiences. Additionally, the tool facilitates customization of models to reflect specific regional characteristics, including backgrounds that align with local cultures and environments. 

• Conclusion: Through the integration of AI generative images, the brand successfully diversifies its representation, making its marketing campaigns more inclusive and appealing to both global and local audiences. AiLook enables the brand to adapt its approach seamlessly, fostering deeper connections and acceptance within new markets while maintaining authenticity and relevance.

2. Use Case: Transitioning from Mannequins to Human Models

• Background: A fashion brand predominantly uses mannequins for product display due to cost considerations but recognizes the need to incorporate human models for a more engaging and relatable presentation.
• Solution: Implementing AiSensum’s AiLook tool with AI generative images, the brand transforms  mannequin displays into lifelike human models, providing a more dynamic and realistic representation of the brand’s offerings. Additionally, customize models to reflect diverse demographics and body sizes for inclusivity. 

• Conclusion: By utilizing AI generative images, the brand elevates its visual merchandising strategy, seamlessly transitioning from mannequins to diverse human models, and bridging the gap between virtual and physical presentation.

3. Use Case: Utilizing Internal Staff as Models

• Background: A fashion brand opts to use internal staff as models to reduce expenses but faces challenges in body types and diversity.
• Solution: Employing AiSensum’s AiLook tool with AI generative images, the brand enhances the appearance of internal staff, ensuring a polished and professional image while also diversifying representation through customizable features such as race, nationality, and body size.

Conclusion: With the assistance of AI generative images, the brand maximizes the potential of internal resources, maintaining high standards of presentation and inclusivity, and optimizing cost-efficiency without compromising on quality.

Conclusion:

In each scenario, the integration of AI generative images through AiSensum’s AiLook tool enhances the brand’s ability to address diverse market demands, improve representation, and optimize resources effectively, leading to sustainable growth and success in the fashion industry.

By leveraging Ai generative images, fashion brands can overcome the limitations of traditional modeling approaches. They can effectively cater to diverse global audiences, resonate with local markets, and maintain cost-efficiency by utilizing existing resources. AiLook empowers brands to create inclusive and engaging visual experiences, fostering connections with consumers worldwide and driving sustainable growth in an ever-evolving industry. Contact us for FREE AI advisory service.