Field Note – The AI That Refused to Push a Promo

Last week, one of our FMCG clients ran a time-sensitive campaign tied to the weekend rush.
They wanted to offer a deep discount in five regions.
But when the AI agent reviewed customer behavior in Makassar, it paused.
Conversions had dropped the last three Saturdays—not because of pricing, but because of delivery delay complaints.
The agent held back the promo.
Instead, it recommended a soft reassurance message:
“Delivery timelines in Makassar are improving. Thank you for your patience.”
No hard sell. No discount.
Guess what?
Engagement went up. Brand favorability lifted.
And when the promotion did run the next weekend, conversion was better than expected.
Smart AI isn’t just fast.
It’s context-aware.
At AiSensum, that’s the difference between automation and attention.
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