Personalized Performance marketing

Silver

Best Use of
Personalisation

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Bronze

Excellence in
Personalisation Marketing

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Check for FREE if you qualify for our AI driven Performance Marketing

new

clients love us because

WE DELIVER RESULTS

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3.6 X

increase MoM by using
Persona based marketing

How did UNIQLO
benefit from
Persona marketing?

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7.1 X

Sales Increase by using Ai
Audience generation

How did THIS IS
APRIL improve their
online sales ?

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3.2 X

increase in App installs
per semester

How did BeMe
increase App
Instals?

AWARDS & ACCOLADES

Well proven & well recognized digital marketing solutions in Asia

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Silver

BEST USE OF PERSONALIZATION

Asia eCommerce Awards 2022 By Marketing Interactive Asia

Brand: Uniqlo
Campaign: How “glocalisation” of content that reflects customer personas, fuels growth

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Bronze

EXCELLENCE IN PERSONALIZATION

Marketing Excellence Awards Indonesia 2022 By Marketing Interactive Asia

Brand: Uniqlo
Campaign: How “glocalisation” of content that reflects customer personas, fuels growth

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Finalist

Excellence in Marketing Data, Insights and Analytics

2023 Gartner Marketing and Communications Awards By GARTNER

Uniqlo Case Study: How “glocalisation” of content that reflects customer personas, fuels growth

SAV Case Study: Bringing a paradigm shift to customer lifecycle management
with the use of AI algorithms aimed at better user segmentation

AWARDS & ACCOLADES

Well proven & well recognized digital marketing solutions in Asia

img-1

Silver

BEST USE OF PERSONALIZATION

Asia eCommerce Award 2022 By Marketing Interactive Asia

Brand: Uniqlo
Campaign: How "glocalisation" of content that reflects customer personas, fuels growth

img-2

Bronze

EXCELLENCE IN PERSONALIZATION

Marketing Excellence Awards Indonesia 2022 By Marketing Interactive Asia

Brand: Uniqlo
Campaign: How "glocalisation" of content that reflects customer personas, fuels growth

img-3

Finalist

Excellence in Marketing Data, Insights and Analytics

2023 Gartner Marketing and Communications Awards By GARTNER

Uniqlo Case Study: How “glocalisation” of content that reflects customer personas, fuels growth

SAV Case Study: Bringing a paradigm shift to customer lifecycle management with the use of AI algorithms aimed at better user segmentation

PERSONALIZED PERSONAS, CREATIVES, analytics

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AI based Analysis

Our AI will analyze transaction, campaign and social data.
This identifies the right product mix and break through product trends.

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Persona Driven Marketing

Persona creation is done based on human motivations and tensions
Creative ideas are mapped by personas which blend emotional and functional benefits

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Digital First Creatives

Creative guidelines based on Best practices, Storyline, Themes and captions are provided for each persona.

PERSONALIZED PERSONAS,
CREATIVES, analytics

AI based
Analysis

Our AI will analyze transaction, campaign and social data.

This identifies the right product mix and break through product trends.

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Digital First
Creatives

Creative guidelines based on Best practices, Storyline, Themes and captions are provided for each persona.

Persona Driven
Marketing

Persona creation is done based on human motivations and tensions

Creative ideas are mapped by personas which blend emotional and functional benefits

PERSONALIZED PLACEMENT

meta mobile
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Benefit from our
strong relationships

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Balanced media plans across
channels & funnels

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Persona based media
channel selection

PERSONALIZED PLACEMENT

Benefit from our
strong relationships

meta

Balanced media
plans across
channels & funnels

Persona based media
channel selection

WHAT MAKES US UNIQUE

Personalized
marketing

Personalized
creatives

Personalized 360
Budget & Channels

Personalized Target audience

Personalized
campaign
optimization

Group 181logo

Map Message -> Persona
Results: Engagement (+41%) and conversion (+19%).

Breakthrough products +
best practices

Marketing Mix Modelling
based selection
Results: ROI (+30%).

Custom audience based
on segmentation of
Transaction data
Results Conversion (+19%).

AdVize AI Engine is used
as Co-Pilot
Results CTR (+12%), ROAS (8.7X)

Other Digital
Agencies

One size fits all
messages, Or
Gender based
messages

Gut Feel + Past
experience

Trial-and-error
approach

Rely on channel Core
audiences and Load all
customer data without
segmentation

Manual adjustments
done on Media
Business Managers

Internal Team

One size fits all product
messages

Gut Feel + Past
experience

Gut Feel + Past
experience

Do open targeting

Impulsive Switch ON and
Switch OFF done

WHAT MAKE US UNIQUE

Personalized
marketing

Group 181logo

Map Message -> Persona
Results: Engagement (+41%)
and conversion (+19%).

Other Digital Agencies

One size fits all messages,
Or Gender based messages

Internal Team

One size fits all product
messages

Personalized
creatives

Group 181logo

Breakthrough products +
best practices

Other Digital Agencies

Gut Feel + Past
experience

Internal Team

Gut Feel + Past
experience

Personalized 360
Budget & Channels

Group 181logo

Marketing Mix Modelling
based selection
Results: ROI (+30%).

Other Digital Agencies

Trial-and-error
approach

Internal Team

Gut Feel + Past
experience

Personalized Target audience

Group 181logo

Custom audience based
on segmentation of
Transaction data
Results Conversion (+19%).

Other Digital Agencies

Rely on channel Core
audiences and Load all
customer data without
segmentation

Internal Team

Do open targeting

Personalized campaign optimization

Group 181logo

AdVize AI Engine is used
as Co-Pilot
Results CTR (+12%), ROAS
(8.7X)

Other Digital Agencies

Manual adjustments
done on Media
Business Managers

Internal Team

Impulsive Switch ON
and Switch OFF done