Personalized Performance marketing
Silver
Best Use of
Personalisation
Bronze
Excellence in
Personalisation Marketing
Check for FREE if you qualify for our AI driven Performance Marketing
clients love us because
WE DELIVER RESULTS
3.6 X
increase MoM by using
Persona based marketing
How did UNIQLO
benefit from
Persona marketing?
7.1 X
Sales Increase by using Ai
Audience generation
How did THIS IS
APRIL improve their
online sales ?
3.2 X
increase in App installs
per semester
How did BeMe
increase App
Instals?
AWARDS & ACCOLADES
Well proven & well recognized digital marketing solutions in Asia
Silver
BEST USE OF PERSONALIZATION
Asia eCommerce Awards 2022 By Marketing Interactive Asia
Brand: Uniqlo
Campaign: How “glocalisation” of content that reflects customer personas, fuels growth
Bronze
EXCELLENCE IN PERSONALIZATION
Marketing Excellence Awards Indonesia 2022 By Marketing Interactive Asia
Brand: Uniqlo
Campaign: How “glocalisation” of content that reflects customer personas, fuels growth
Finalist
Excellence in Marketing Data, Insights and Analytics
2023 Gartner Marketing and Communications Awards By GARTNER
Uniqlo Case Study: How “glocalisation” of content that reflects customer personas, fuels growth
SAV Case Study: Bringing a paradigm shift to customer lifecycle management
with the use of AI algorithms aimed at better user segmentation
AWARDS & ACCOLADES
Well proven & well recognized digital marketing solutions in Asia
Silver
BEST USE OF PERSONALIZATION
Asia eCommerce Award 2022 By Marketing Interactive Asia
Brand: Uniqlo
Campaign: How "glocalisation" of content that reflects customer personas, fuels growth
Bronze
EXCELLENCE IN PERSONALIZATION
Marketing Excellence Awards Indonesia 2022 By Marketing Interactive Asia
Brand: Uniqlo
Campaign: How "glocalisation" of content that reflects customer personas, fuels growth
Finalist
Excellence in Marketing Data, Insights and Analytics
2023 Gartner Marketing and Communications Awards By GARTNER
Uniqlo Case Study: How “glocalisation” of content that reflects customer personas, fuels growth
SAV Case Study: Bringing a paradigm shift to customer lifecycle management with the use of AI algorithms aimed at better user segmentation
PERSONALIZED PERSONAS, CREATIVES, analytics
AI based Analysis
Our AI will analyze transaction, campaign and social data.
This identifies the right product mix and break through product trends.
Persona Driven Marketing
Persona creation is done based on human motivations and tensions
Creative ideas are mapped by personas which blend emotional and functional benefits
Digital First Creatives
Creative guidelines based on Best practices, Storyline, Themes and captions are provided for each persona.
PERSONALIZED PERSONAS,
CREATIVES, analytics
AI based
Analysis
Our AI will analyze transaction, campaign and social data.
This identifies the right product mix and break through product trends.
Digital First
Creatives
Creative guidelines based on Best practices, Storyline, Themes and captions are provided for each persona.
Persona Driven
Marketing
Persona creation is done based on human motivations and tensions
Creative ideas are mapped by personas which blend emotional and functional benefits
PERSONALIZED PLACEMENT
Benefit from our
strong relationships
Balanced media plans across
channels & funnels
Persona based media
channel selection
PERSONALIZED PLACEMENT
Benefit from our
strong relationships
Balanced media
plans across
channels & funnels
Persona based media
channel selection
WHAT MAKES US UNIQUE
Personalized
marketing
Personalized
creatives
Personalized 360
Budget & Channels
Personalized Target audience
Personalized
campaign
optimization
Map Message -> Persona
Results: Engagement (+41%) and conversion (+19%).
Breakthrough products +
best practices
Marketing Mix Modelling
based selection
Results: ROI (+30%).
Custom audience based
on segmentation of
Transaction data
Results Conversion (+19%).
AdVize AI Engine is used
as Co-Pilot
Results CTR (+12%), ROAS (8.7X)
Other Digital
Agencies
Gut Feel + Past
experience
Trial-and-error
approach
Rely on channel Core
audiences and Load all
customer data without
segmentation
Manual adjustments
done on Media
Business Managers
Internal Team
One size fits all product
messages
Gut Feel + Past
experience
Gut Feel + Past
experience
Do open targeting
Impulsive Switch ON and
Switch OFF done
WHAT MAKE US UNIQUE
Personalized
marketing
Map Message -> Persona
Results: Engagement (+41%)
and conversion (+19%).
Other Digital Agencies
One size fits all messages,
Or Gender based messages
Internal Team
One size fits all product
messages
Personalized
creatives
Breakthrough products +
best practices
Other Digital Agencies
Gut Feel + Past
experience
Internal Team
Gut Feel + Past
experience
Personalized 360
Budget & Channels
Marketing Mix Modelling
based selection
Results: ROI (+30%).
Other Digital Agencies
Trial-and-error
approach
Internal Team
Gut Feel + Past
experience
Personalized Target audience
Custom audience based
on segmentation of
Transaction data
Results Conversion (+19%).
Other Digital Agencies
Rely on channel Core
audiences and Load all
customer data without
segmentation
Internal Team
Do open targeting
Personalized campaign optimization
AdVize AI Engine is used
as Co-Pilot
Results CTR (+12%), ROAS
(8.7X)
Other Digital Agencies
Manual adjustments
done on Media
Business Managers
Internal Team
Impulsive Switch ON
and Switch OFF done
