You Caught The Long M-Dash

𝗬𝗼𝘂 𝗖𝗮𝘂𝗴𝗵𝘁 𝗧𝗵𝗲 𝗟𝗼𝗻𝗴 𝗠-𝗗𝗮𝘀𝗵.
𝗣𝗿𝗲𝗽𝗮𝗿𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗡𝗲𝘅𝘁 𝗔𝗿𝘁𝗶𝗳𝗮𝗰𝘁.

Remember when we collectively 𝗮𝗿𝗿𝗲𝘀𝘁𝗲𝗱 the long M-dash?
𝗦𝗲𝗻𝘁𝗲𝗻𝗰𝗲𝗱.
𝗕𝗲𝗵𝗶𝗻𝗱 𝗯𝗮𝗿𝘀.
𝗣𝘂𝗯𝗹𝗶𝗰𝗹𝘆 𝗲𝘅𝗽𝗼𝘀𝗲𝗱.

And suddenly…
Half of LinkedIn went very quiet.
No explanations.
No apologies.
Just 𝗦𝗜𝗟𝗘𝗡𝗧 𝗗𝗘𝗟𝗘𝗧𝗜𝗢𝗡𝗦.

But artifacts evolve.
Meet the new suspect:
𝗧𝗵𝗲 𝗚𝗵𝗼𝘀𝘁 𝗦𝗽𝗮𝗰𝗲.

It hides at the 𝗯𝗲𝗴𝗶𝗻𝗻𝗶𝗻𝗴 of the next line.
Inside ChatGPT, everything looks clean.
But paste it into LinkedIn…
And watch closely.

👇 𝗟𝗢𝗢𝗞 𝗔𝗧 𝗧𝗛𝗜𝗦:
AI budgets are going up.
Margins are not.
Execution still hasn’t changed.

Notice it?
That tiny indentation/space before “Margins”.
That slight shift before “Execution”.

That’s the ghost.
It’s subtle.
But visually?
The alignment feels slightly… off.

Once you see it,
𝗬𝗼𝘂 𝗰𝗮𝗻’𝘁 𝘂𝗻𝘀𝗲𝗲 𝗶𝘁.

We now officially have two tells:
🔹 𝗟𝗼𝗻𝗴 𝗠-𝗗𝗮𝘀𝗵 – 𝗶𝗻 𝗰𝘂𝘀𝘁𝗼𝗱𝘆
🔹 𝗚𝗵𝗼𝘀𝘁 𝗦𝗽𝗮𝗰𝗲 – 𝗮𝘁 𝗹𝗮𝗿𝗴𝗲

If you cleaned up your dashes…
Time to check your line starts.

𝗖𝗵𝗲𝗰𝗸 𝘆𝗼𝘂𝗿 𝗹𝗮𝘀𝘁 𝗽𝗼𝘀𝘁.
I’ll wait.

PS: Yes I use chatGPT to edit all my articles and I do manually edit the “—” and the ” “.