Marketing Director’s Diary – Week 3 with AI Agents

📅 Wednesday, 11:15am
I didn’t even notice the AI was working.
One of our junior execs pulled up a customer mood dashboard this morning, and it showed a spike in friction during checkout across three cities.
I thought, okay, we’ll flag it.
Except we didn’t need to.
An AI agent had already paused the offer for Jakarta, rerouted promo budget to Bandung, and nudged customer service to prep a soft-touch message.
📅 Thursday, 8:00am
A Slack alert:
“Customer sentiment has improved 17% overnight. Keep running test variant B.”
I had nothing to do with that test. The agent built it.
📅 Friday, 3:45pm
My CMO asked me what I personally did this week to improve campaign performance.
I said:
“I hired an invisible co-pilot.”
That’s the reality now.
With AiSensum, I don’t manage campaigns.
I coach the agents who do.
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