Personalized Campaign

Ugh! Not this again!
Everywhere you turn, people are talking about personalization in your communications, in your emails, in your website. Most of it is simple stuff. Like a children’s game, your email program simply inserts someone’s name. Your website might greet them and show them things that they’ve looked at before. Imagine, though, if your website changed with every single guest. If everything that it showed someone was based not just on their shopping searches, but on their social media, their lifestyle, their family interests, everything that can be gathered. That’s the true meaning of hyper personalization.