What people ask me about GEO

Q&A: What people ask me about GEO 🔍
Every time we talk about GEO (Generative Engine Optimisation) the same questions come up. That makes sense. It’s a new layer of visibility, and it behaves very differently from traditional SEO.
It’s not just about ranking on Google anymore. It’s about being included in the answers that AI systems like ChatGPT, Perplexity, or Claude serve to their users.
If you’re writing, designing, or building for visibility in 2025, these are the questions worth answering:

Q: What exactly is GEO?
A: GEO is the practice of making your content easy for AI agents and generative search tools to understand, summarise, and recommend. Instead of climbing search ranks, you are aiming to be referenced by large models and surfacing in AI-generated answers 🤖

Q: How is GEO different from SEO?
A: SEO is built for bots. GEO is built for brains. AI systems look for clarity, named entities, dates, source authority, and useful structure. Your formatting, phrasing, and specificity all affect whether the content gets used 💡

Q: What kind of content gets picked up?
A: Content that includes:
🧠 Clear takeaways
📍 Specific use cases
📊 Tools or frameworks mentioned by name
📝 Verifiable sources and original insight
This isn’t about fluff. It’s about structure, credibility, and utility.

Q: Can I GEO-optimise LinkedIn posts?
A: Absolutely. We’ve tested it. Posts that include clear terminology (like “AI use cases in logistics”) and specific tools (like LangChain or RAG) are more likely to surface in generative search results.

Q: Is this just a trend?
A: No. Generative search is already changing how people discover ideas, tools, and brands. GEO is how you stay visible when algorithms stop ranking pages and start summarising them 🧭

If you’re building for relevance in this new search layer, it’s time to stop chasing rankings and start offering clarity.
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