Cadbury’s AI Campaign with Shah Rukh Khan: Redefining Marketing Personalization

Background

The Cadbury campaign, known as #NotJustACadburyAd, is a collaborative effort between Cadbury, Shah Rukh Khan, and Mondelez India. It aims to empower local store owners in India by utilizing AI and machine learning to create personalized advertisements featuring Shah Rukh Khan’s face and voice.

This innovative approach allows small businesses to promote their brands without the usual high costs associated with celebrity endorsements. The campaign seeks to address the challenges faced by local businesses, particularly in the aftermath of the COVID-19 pandemic, by democratizing access to celebrity endorsements through AI-generated content.

Solution

Source: youtube

The solution presented by the Cadbury campaign involves leveraging AI and machine learning technologies to create personalized advertisements featuring Shah Rukh Khan. By recreating Khan’s face and voice, AI enables the campaign to effectively promote local businesses without the financial burden of traditional celebrity endorsements. The use of deep neural networks allows for the generation of synthetic videos that mimic Khan’s appearance and speech, thereby enhancing the relevance and impact of the advertisements.

This approach not only facilitates cost-effective marketing for small businesses but also bridges linguistic and cultural barriers, enabling brands to connect with consumers on a more personal level.

Conclusion

In conclusion, the Cadbury campaign represents an innovative intersection of technology, marketing, and social impact. While it raises ethical questions about the use of AI and digital deep fakes, particularly in advertising, the campaign serves a clear purpose of supporting local businesses in India. By democratizing access to celebrity endorsements through AI-generated content, Cadbury provides an inclusive and cost-effective solution for small businesses to reach their target audiences.

Moreover, the campaign highlights the transformative potential of technology to empower individuals and businesses, while emphasizing the importance of ethical considerations in its implementation. Additionally, Cadbury’s Diwali campaign further demonstrates the brand’s commitment to leveraging technology for personalized and culturally relevant marketing experiences, earning acclaim from both the industry and consumers alike.

Not sure how to begin with AI? Contact us; we’re here to assist you!