From Recipe To Image: Revolutionizing Food Promotional Strategy

Background

In the competitive food industry in Indonesia, a food brand, faced significant challenges in its promotional content creation process. Traditional methods, such as manual photoshoots and hiring chefs for video and photo shoots, were proving to be cumbersome, time-consuming, and expensive. 

Additionally, the need for expert visualization to accurately depict their products and the delicious dishes made from them presented a significant bottleneck in their marketing efforts. This struggle to efficiently produce engaging and visually appealing content hindered their ability to communicate effectively with their target audience, impacting their overall brand presence and market share.

Solution

Aisensum, an AI agency, stepped in to offer groundbreaking solutions to the food brand’s challenges through the use of generative AI. Their innovative approach transformed the brand’s content creation process, enabling more effective and efficient promotional strategies. The solutions provided by Aisensum included:

1. Gen AI Content Creation

Aisensum leveraged generative AI to craft compelling content that resonated with the audience of the food brand. The process began with a thorough analysis of the brand’s pain points, followed by defining the key message they wished to communicate. 

Generative AI was then utilized to create a wide range of Ad Copies, Calls to Action (CTAs), and Captions. This approach allowed for testing multiple combinations to identify the most impactful and high-performing content, ensuring that the right message was delivered with the right visuals.

2. Recipe to Image

This innovative feature revolutionized how the food brand showcased their dishes. By detecting food ingredients and cooking methods, the AI predicted the look and feel of cooked dishes. It also incorporated occasions and persona-related context, creating multiple variations of images. 

This capability enabled the brand to visually present their recipes in a more appealing and relatable manner, catering to the diverse tastes and preferences of their audience.

3. Create Variations Of Dishes With AI

Original Images:

AI Generated Image:

Aisensum’s solution went a step further by recognizing the original visual style of the food brand’s dishes and generating variations of dish images in a similar style but with different toppings. This not only enhanced the visual appeal of their offerings but also showcased the versatility of their products in various recipes.

4. From Recipe To Video With Generative AI

For food brands looking to create appealing video shoots of their products, Aisensum can produce appetizing step-by-step recipe videos to guide customers in using the product in their cuisine.

5. Engage With Your Customer With Appealing Newsletter

How about creating newsletters to guide your customers on preparing family cuisines? With AI, you can craft engaging titles and appealing food images for your newsletters.

Conclusion

Aisensum’s generative AI solutions marked a significant turning point for the food brand, enabling the brand to overcome the limitations of traditional content creation methods. By harnessing the power of AI, the brand was able to produce a higher volume of quality, engaging content efficiently, enhancing their promotional strategy and solidifying their position in the market. 

This case study exemplifies the transformative potential of AI in revolutionizing marketing and promotional strategies, paving the way for innovative approaches in the digital era.