1000 Ads Content with Generative AI for Wall Street English

Background

Wall Street English Indonesia, a premier English language learning organization, encountered difficulties in attracting high-quality leads despite substantial marketing investments, particularly in digital advertising. The lack of engaging content and a tonality mismatch with the target audience contributed to these challenges.

To address this, the organization embarked on a strategic overhaul, beginning with in-depth audience analysis to understand demographics, motivations, and pain points. A comprehensive content strategy was then developed, emphasizing storytelling and emotional appeal to establish deeper connections with prospective learners. Media channels were optimized, leveraging social media and targeted advertising campaigns. 

Solution

1. Audience Persona Segmentation

To support Wall Street English Indonesia in creating more pertinent content tailored to their target audience, Aisensum utilized advanced AI tools to define precise buyer personas and uncover their underlying pain points. Discover your audience personas with us

2. Deep Pain Point Identification

By identifying the deep seated pain points and challenges through AI-driven sentiment analysis and behavioral modeling, we provided actionable insights to inform content strategy and messaging. This approach enabled Wall Street English Indonesia to craft content that addresses the specific needs and concerns of their audience, enhancing engagement and conversion rates effectively. 

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3. Getting the Right Key Messages (Ad Copies, Ad Captions, CTA)

Through the utilization of advanced AI tools, Aisensum facilitated the creation of 1000 ad content for Wall Street English Indonesia, catering to various pain points identified for each persona. 

Leveraging data scraped from sentiment analysis, behavioral modeling, and persona profiling, we generated 650 unique ad variations encompassing four tonalities per pain point, each accompanied by four core images.

We ensured linguistic diversity by crafting content in both English and Indonesian. Each ad variant featured three distinct CTA and caption variations, tailored to resonate with the target audience’s preferences and language nuances.

5. AI-Generated Creatives (Ai-Gen)

Aisensum tailored multiple ad copies, captions, and CTAs to each persona’s unique pain points. Leveraging AI, we curated mood boards with realistic images that align with audience preferences and traits. This approach enabled rapid content iteration and optimized engagement and conversion rates.

You can see these campaigns here (Ad library Link)

Results

With personalized ads and testing different variations of ad copies and ad captions, Wall Street English is on the path to achieve  increased engagement, improved conversion rates, and enhanced brand perception, so as to solidify the brands position as a leading English language education provider in Indonesia.

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