Background

One Size Fits All Creatives

In the ever-evolving world of digital marketing, the ability to create personalized and targeted content is crucial. Naturally Speaking by Erha faced a significant challenge in their content creation process, which includes limited creative assets, limited time, and high costs for producing multiple creatives. 

Before collaborating with AiSensum, Naturally Speaking By Erha used One Size Fits All creatives. This means the creatives were generic for all audiences. The company had been using generic creatives for all audience segments, resulting in less effective advertising.

Solution

Persona Based Creatives

To overcome these challenges and enhance the effectiveness of their advertisements, Naturally Speaking by Erha turned to AiSensum, a solution that promised to revolutionize their approach. AiSensum’s technology enabled the segmentation of audience personas, allowing for more impactful and tailored messaging. For instance, they could now address specific “need states” of the target audience seeking stability and structure with customized creatives.

While personalized creatives marked an improvement, they still posed challenges in terms of scalability due to the time, cost, and effort involved. 

• Limited Creatives: Generating personalized content for different audience personas required a substantial amount of resources and effort.
• Time and Effort Constraints: Producing a large volume of content demanded more time and effort than was feasible.
• High Production Costs: Personalization of content incurred high costs, making it a less viable option.

The breakthrough came with the integration of AI into their creative process.

Generative AI Creatives

Naturally Speaking by Erha, with the aid of AiSensum, harnessed the power of AI to generate tailored content variations efficiently. This approach allowed for better scaling of personalized creatives without the associated high costs and extensive labor.

The implementation of this AI-driven strategy led to outstanding results for Naturally Speaking by Erha. The company witnessed a dramatic reduction in advertising costs, achieving a 72% drop in cost per click and a 61% decrease in cost per impressions. These figures not only demonstrate the efficiency of AI-powered creatives but also highlight the significant financial benefits of embracing AI in digital marketing.

Results

CPM Results

CPC Results

Do you want to leverage AI for better results and efficiency? Contact us now!